LEGO’s “Rebuild the World” campaign is not just an advertisement, but the expression of a creative vision that spans the globe. This global campaign is built on the idea that children and adults can rebuild the world with their imagination. Hobby Films handled production on this project, which positions LEGO’s iconic pieces as a tool for creative solutions to real-life problems. Hobby Films teamed up with Line Production Turkey as the production partner to shoot the project in Istanbul.

Filming in Istanbul added cultural depth and cinematographic richness to LEGO’s ambitious vision. Line Production Turkey was not only the executor but also the creative carrier of the story as Hobby Films’ partner for the Turkish leg of the campaign.

Rebuild the World: LEGO’s Manifesto for Creativity

Launched in 2019, the “Rebuild the World” campaign represented a significant milestone in LEGO’s brand history. The campaign went beyond traditional advertising to highlight LEGO’s mission to empower children with problem-solving, imagination and creative thinking through play.

The content produced for this campaign powerfully reflected how children perceive the world and how they can transform it through their imagination. Istanbul has been one of the key locations where this global vision has been incorporated.

Istanbul’s Creative Potential Meets LEGO

LEGO’s creative vision combined with Istanbul’s diversity in history, culture and architecture to create not only a visually rich commercial, but also an inspiring story.

The positioning of Istanbul as a character in the story, rather than a backdrop, was made possible by Line Production Turkey’s expertise in location selection. Line Production Turkey, a pioneer in line production services in Turkey, worked in collaboration with Hobby Films to ensure maximum efficiency in every step from scouting to production and crew coordination on location.

The Global Standard in Line Production Services in Turkey

Working with global brands like LEGO requires not only technical competence, but also cultural sensitivity and creative alignment. Line Production Turkey seamlessly integrates these three elements when providing line production services in Turkey.

For the LEGO campaign, under the overall production direction of Hobby Films, the organizational structure established by Line Production Turkey worked in sync with international production teams. From technical equipment procurement to art direction needs, from shooting permits to local crew coordination, the entire process was executed successfully.

In a campaign of this scale, time management is as important as attention to creative detail. On this project, Line Production Turkey was fully aligned with LEGO’s brand values, strengthening the spirit of the production.

Why Line Production Turkey for Filming in Turkey?

LEGO’s decision to shoot in Istanbul once again demonstrated Turkey’s potential in the film industry. In the process of realizing the project, Hobby Films partnered with Line Production Turkey to ensure operational excellence in the field.

This choice was driven by three key advantages that Line Production Turkey offers:

• Local Expertise: A team that can accurately analyze the shooting potential of each location in Turkey.
• Operational Strength: High efficiency in logistics, human resources and time management.
• Creative Harmony: The ability to embrace the brand story and create a universal narrative with local touches.

Line Production Turkey is not just a service provider, but a strong execution partner for Hobby Films and a bridge for LEGO, bringing the vision to local reality.

Shooting Advertising in Turkey: A Strategic Choice

Turkey has become an attractive center for global campaigns thanks to its geography that can offer different climatic conditions throughout the year, its wide range of locations, experienced technical teams and affordable production costs.

At this point, Line Production Turkey makes a difference in the eyes of international brands as one of the most reliable structures offering line production services in Turkey. Hobby Films’ choice of Line Production Turkey for this project once again demonstrates how critical local excellence is in international productions.

Collaboration That Turns Dreams Into Reality

LEGO’s “Rebuild the World” campaign is an important project that emphasizes the vision of making the world a more creative, hopeful and inclusive place. Hobby Films is the carrier of this vision in Turkey and has appointed Line Production Turkey as its solution partner for the local success of the shoot.

Line Production Turkey offers a creative, strategic and high quality production experience to all international brands considering shooting in Turkey. We don’t just rebuild projects; we rebuild the stories brands want to tell the world.