A Cinematic Flight Experience: Global Narrative from Qantas

In 2024, Qantas Airlines released a cinematic safety video that takes viewers on a journey around the world, bringing a fresh perspective to the traditional flight safety narrative. With a theme of “magical places”, the film not only communicated the rules, but also offered a visual feast celebrating destinations that are close to the hearts of passengers and cabin crew.

Apart from the iconic landscapes of Australia, the video was shot in nine different countries, including New Zealand, the United States, Mexico, Finland, South Korea, Morocco, Italy, India and France. With a project of this scale, local production management, one of the most critical parts of the international production process, was of utmost importance. This is where Line Production Turkey came into play.

40 Days, 14 Locations, One Vision

Qantas’ impressive project lasted 40 days and was shot in 14 different locations. In each location, the atmosphere, color and cultural texture specific to that country were reflected with cinematographic mastery. In such a comprehensive global production, the production coordination of each country required a separate area of expertise.

Although Turkey was not directly involved in this project, Line Production Turkey once again assumed a valuable position on the global stage by providing active consultancy and production support in the overall shooting organizations.

Line Production Services in Turkey: From Logistics to Aesthetics

International projects now stand out not only with creative ideas but also with flawless production processes. Line Production Turkey, one of the first brands that comes to mind when it comes to line production services in Turkey, reinforced its leadership in the sector with its contribution to this project.

All logistical elements, from local permitting processes to equipment procurement, from team organization in accordance with international production standards to time management, were managed by Line Production Turkey’s experienced staff.

Qantas’ Vision: Safety through Narrative

With the theme of “magical places”, the video aims to deepen the brand’s emotional connection with its passengers in every single scene. Qantas didn’t just fulfill a technical imperative; it delivered a brand narrative that builds a sense of loyalty.

From the scenes of Sydney and Tasmania in Australia to the colorful streets of Mexico, from the snowy landscapes of Finland to the aesthetic skyline of Morocco, each location was used as a cinematographic character. Managing and integrating this visual richness into a single creative vision required a high level of production discipline.

Turkey: The New Favorite of Global Productions

In recent years, Turkey has become a hub for international productions, both creatively and technically. Brands are now putting Turkey at the center of their production plans thanks to the aesthetic diversity, cost-effective advantage and experienced set crews it offers for the film industry.

As one of the most important actors of this transformation, Line Production Turkey stands out among the companies offering line production services in Turkey with a structure that combines quality, speed and creativity in the same pot.

Local Power for International Brands: Line Production Turkey

Global brands like Qantas now rely not only on creative agencies, but also on local production partners on the ground. Line Production Turkey repays this trust with its strategic perspective, creative flexibility and production power in every project.

Inspired by the nature of Turkey and reflecting its cultural diversity in its production quality, Line Production Turkey is not only a production provider but also a story partner.

Looking to the Future: Filmmaking and Brand Narrative in Turkey

This special safety video from Qantas is much more than a commercial. It is the on-the-ground embodiment of a global vision that reinforces brand identity and creates an emotional connection with passengers.

This project is a model for all global brands looking to film in Turkey. Working with a partner like Line Production Turkey means not only operational success but also creative integrity.

Production Power from Turkey to the World

This stunning production for Qantas Airlines demonstrated once again how Line Production Turkey is a strong partner with its international production capability and creative vision.

For any brand looking for line production services in Turkey, Line Production Turkey is not only a companion but also a strategic partner that expands creative boundaries.