Pre-production and Preparation:

The project began with an extensive pre-production phase, focusing on crafting a creative campaign concept that would bring Hepsiburada’s innovative marketing strategy to life. The Hepsiburada Orange Truck drove through key neighborhoods in Istanbul, interacting with the public and distributing digital discount coupons. The goal was to capture the genuine reactions of people as they engaged with the truck, creating an authentic and relatable narrative for the brand.

Location Scouting & Permits: Key locations like Kadıköy, Bağdat Avenue, Kartal, and Maltepe were strategically selected to maximize visibility and reach. Line Production Turkey handled all logistical arrangements to ensure a smooth shooting process.

Production Day:

Shooting Schedule: The entire shoot was completed in a single day, spanning 11 hours.
Minimal Crew: A small but efficient crew of 10 professionals worked diligently to ensure all elements of the production ran smoothly and on time.
Management & Coordination: Eren Yıldız, serving as both the director and director of photography, led the creative execution of the film. Uluç Yemen Aslan and Ersin Akpınar from Line Production Turkey handled all production management tasks, ensuring everything was delivered to the highest standard.

The Hepsiburada Orange Truck followed a planned route through the districts, capturing the surprise and joy of people as they noticed the truck, scanned the QR codes, and received their coupons. The film crew documented these genuine moments, showcasing Hepsiburada’s customer engagement in an organic, natural way.

Release and Outcome:

The final campaign film was prominently featured across Hepsiburada’s social media channels and various digital marketing platforms. The campaign was a success, increasing brand visibility and engaging customers in a fresh, interactive way. The film captured the spontaneous reactions of everyday people, making the campaign feel both personal and memorable.

Conclusion:

This project demonstrated Line Production Turkey’s expertise in executing innovative digital marketing campaigns with a minimal yet highly efficient team. The successful collaboration with Hepsiburada not only delivered a high-quality production but also enhanced the brand’s connection with its audience. By capturing genuine reactions and creating an engaging narrative, the campaign film effectively amplified Hepsiburada’s marketing efforts and reached a broad audience.