Tecno Social Hack
- Client: Tecno
- Production Company: Line Production Turkey
- Locations: Istanbul
- Country: Turkey, China
- Type: Social Media Project
- Content: Line Production Turkey
- Year: 2024
As Line Production Turkey, we partnered with the 37 most influential influencers for TECNO’s new advertising campaign. This project narrates TECNO’s innovative spirit and technological superiority by blending it with the unique styles of the influencers. Each influencer added diversity to the campaign by reflecting the brand’s powerful message from their own perspective. As an agency, through this collaboration, we succeeded in reaching large audiences with TECNO’s story and reinforcing the brand’s market leader position.
Campaign Overview
The TECNO CAMON 30 Pro 5G Influencer Marketing Campaign aimed to promote the new CAMON 30 Pro 5G model and increase brand awareness for the entire CAMON 30 Series. The campaign focused on leveraging the influence of prominent KOLs (Key Opinion Leaders) to showcase the advanced features of the CAMON 30 Pro 5G through engaging and creative content.
TECNO CAMON 30 Pro 5G Influencer Marketing Campaign Case Study
Project Name: TECNO SM Hack KOL Collaboration Project
Series: CAMON 30 Series
Product: CAMON 30 Pro 5G (CL8)
Slogan: Your Story from Every Angle
Execution and Line Production Turkey’s Role
Influencer Selection and Coordination:
Line Production Turkey identified and engaged 36 different influencers, each known for their unique content styles.
Handled negotiations and contracts to ensure alignment with campaign goals.
Ensured influencers adhered to the project guidelines and schedules.
Content Creation Management:
Organized and managed the entire content creation process, providing clear guidelines and themes.
Coordinated with influencers to create 60-second videos showcasing the CAMON 30 Pro 5G’s features.
Supervised the production to maintain consistency and quality across all content.
Themes and Creativity:
Provided influencers with specific themes: Discover the Colors of Life, Life’s Hidden Stories, and Your Style from Every Angle, along with bonus themes like Super Night, Creative Perspective, and On the Move.
Ensured each theme highlighted mandatory features like 4K 60 FPS video recording, 50 MP photo shooting, night mode, and OIS (Optical Image Stabilization).
Launch Event and Social Media Boosting:
Planned and executed a synchronized launch event on June 22nd, where all 40 videos were posted on Instagram between 10:00 AM and 9:00 PM.
Boosted the posts for a week to maximize reach and engagement.
Ensured at least 15 influencers attended the launch event, sharing live stories to further promote the campaign.
Compliance and Quality Assurance:
Managed content approval and payment processes, ensuring all scripts were pre-approved and final videos met TECNO’s standards.
Collected devices back post-campaign to ensure exclusivity.
Ensured compliance with campaign guidelines, such as avoiding negative expressions and other brand logos.
The TECNO CAMON 30 Pro 5G Influencer Marketing Campaign was a resounding success, significantly boosting brand awareness and user engagement through the creative and coordinated efforts of Line Production Turkey. By meticulously selecting and managing influencers, organizing a synchronized launch, and ensuring high-quality content, Line Production Turkey effectively promoted the TECNO CAMON 30 Pro 5G and contributed to its strong market presence. This campaign not only highlighted the product’s advanced features but also fostered a positive brand image and encouraged widespread user participation.